Differently
Simple, yet powerful ideas for building a life, differently. Hosted by Carla Reeves, creator of The Differently Coaching Experience, this podcast offers thought-provoking conversations and practical insights for anyone looking to get out of survival mode and build a life that is truly your own. From the highs and lows of love and relationships, to the challenges and opportunities of work and career, Differently will challenge you to to rethink what’s possible.
Differently
Marketing Uncomplicated with Kristi Mitchell
If you’re an overthinker or overcomplicator, marketing your business can be overwhelming. Today, Kristi Mitchell, founder of Marketing Uncomplicated, shows us how to use a simple strategy to replace the chaos and create genuine connection. If you need to cut out the noise and simplify your marketing, this episode is for you!
Key Takeaways:
- [1:06] Meet Kristi Mitchell – Discover her story of simplifying marketing and why strategy matters
- [4:58] Overcoming Overwhelm – Strategies to prevent “shiny object syndrome” by focusing on what truly works
- [7:30] The Marketing Funnel Framework – Kristi explains her simple 4-phase marketing model to build trust with clients
- [11:00] Aligning Strategy with Rhythm – Tailoring your marketing to fit your lifestyle
- [16:04] Shifting Mindsets – How to view marketing as an authentic way to connect and share your message
- [25:12] Introducing “Unfudge Your Marketing” – Kristi’s podcast about real marketing experiences and lessons learned
- [30:10] Get Marketing Support – for DIYers who need accountability, support, guidance, community
Connect with KristI
Check out Kristi’s free masterclass and resources on her website to rethink and streamline your marketing strategy.
Enjoy!
Learn more about Carla:
Website: https:/www.carlareeves.com/
Connect on LI: https://www.linkedin.com/in/reevescarla/
Connect on Youtube: https://www.youtube.com/@differentlythepodcast
Go to https://www.carlareeves.com/getunstuck.com to download Carla's on demand journaling workshop + exercise to help you stop spinning and start moving forward.
Explore Coaching with Carla: https://bookme.name/carlareeves/lite/explore-coaching
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Thank you for listening!
I'm Carla Reeves, and this is Differently. Whether you feel stuck in survival, navigating a change or seeking more for your life, may this podcast be your weekly nudge to take a risk to build a life that is uniquely bold, authentic and in alignment with your deepest values. What if you worried less about the bumps in the road and instead got equipped for the journey? Get ready to rethink what's possible. Welcome back to Differently. I'm your host, carla Reeves, and today we're going to demystify the complexities of marketing. I don't know about you, but it's easy to get distracted when it comes to all the marketing ideas and gurus out there. We love to simplify and cut out the noise here on this podcast. Today's guest is going to help us imagine a world in your business where strategy replaces chaos, where a simple path leads to genuine connection and where simply operating in your unique rhythm fuels your success.
Speaker 1:KristiMitchell was introduced to me by a mutual friend, melissa Davis, who you may have heard several times on this podcast. Khristy is the founder of Marketing Uncomplicated I love that name and she's a marketing consultant and strategist who has a refreshing approach. In this episode, she will help you cut through the noise so that you can find strategic clarity in your marketing. So, whether you're feeling overwhelmed by external expectations or pressure, or struggling to find a marketing strategy that fits your lifestyle, this episode is tailor made for you. Grab your favorite beverage, settle into a cozy spot and let's rethink what's possible with christy mitchell. Hey, everyone, welcome back to differently. I'm so excited to introduce Kristi Mitchell to today, who she's a friend of, a mutual friend I guess we share. Share a mutual friend, and it's been awesome getting to know you and your work and welcome.
Kristi Mitchell:Thank you so much. I'm so excited for our conversation.
Speaker 1:Me too. So let's start with Marketing Uncomplicated the name of your business. I adore the name, so how did that come to be? I'd love to know the story.
Kristi Mitchell:Yes, so it's funny because I joke. I've had my business a little over five years and I've had three different names for it, but I don't feel any shame in any of that because it's just. It tells the story of the evolution of my business. So when I first started, I filed a DBA for phase two marketing and I was really like an agency. I did a little bit of everything when it comes to digital marketing. So I did the strategic planning, but then I also did the execution Fast forward.
Kristi Mitchell:About a year into business, the pandemic hit. I lost most of my clients and I decided I really wanted to take the opportunity to rethink the clients that I served, the work that I was doing, and eventually came to the idea that I wanted to rebrand too, because I never felt like I could really authentically market myself under this name of Phase 2 Marketing. I felt like it was this royal we, when I had no intention of hiring employees and I was trying to be something I wasn't. It just didn't feel aligned to me. So I decided to rebrand myself, build a new website, launch as christymitchellcom. So I filed an LLC for Christy Mitchell Consulting LLC, just keeping it very simple and plain, and I decided I just wanted to brand myself, and so that's what I did for a few years.
Kristi Mitchell:And then last year was really when marketing uncomplicated just kind of came to me. I had seen something somewhat similar, but not related to marketing, using a variation of the word uncomplicating, and it just kind of all came together and I was like, oh my gosh, marketing uncomplicated because that's really what my clients tell me that I do is I make marketing simple for them when it tends to feel super overwhelming and confusing. And so I just I wanted to lean into that. And so now I I I have a logo and just got my trademark for marketing uncomplicated, and that's that's how I'm moving forward and I'm really excited about it.
Speaker 1:I love that so much. I, um, I well, I love that it. It it shares exactly what you're doing and what people can expect. Um, like, you get it right the minute you see it. And I love that it shares exactly what you're doing and what people can expect. Like, you get it right the minute you see it, and I think that's why I was attracted to it. As an overthinker and an overcomplicator myself, yes, it's like and that's my mission too, and my work is like let's help remove the noise, remove the struggle, remove the complicating, and I need it so much. I have to practice it every day and teach it to other people. So what are the what are? Let's dive right in there. Like, what are the most common ways that we, as business owners, are over-complicating things?
Kristi Mitchell:Yes, there's so many things, but honestly, carla, I feel like it comes back to not having a strategy.
Kristi Mitchell:Many things, but honestly, carla, I feel like it comes back to not having a strategy.
Kristi Mitchell:A lot of the complications I see are business owners trying to do too many things like too many tactics.
Kristi Mitchell:Right, there's so many different ways that you can market, so there's a lot of this feeling like constantly like trying to catch up or like I need to be doing more, and I think that that comes from lacking a strategy, because when you have a strategy backing up your marketing plan, you're much more clear on why you're doing the things that you're doing to market your business. You know which role that they play in the overall. I call it like a puzzle, right, if we're building a puzzle to be your marketing plan, there's all these pieces, right, there are different tactics that could create your overall plan, and so having that strategy helps you stay focused and clear on what you need to do, and then it allows you to tune out all of the noise. That are all of the other marketing tactics you maybe thought you needed to be doing, or somebody once told you you needed to do, or you see someone else doing it. It just gives you kind of that roadmap and that clarity on what you need to do for your business.
Speaker 1:So how that makes so much sense and I can like I've experienced that in my own life. When you have a plan or a strategy like it takes that being proactive, right to have that, but once you have it, it and have spent the time doing it, there is like peace and calm. Yes, um, order that follows that. How do you help people discern what those right things are? Because I mean, talk about noise, like there's so much noise in the marketing world and it's it is like I have to be so diligent to like stay in my lane of focus Because, yeah, it's like, oh, that looks good, or that looks good, or maybe I should be doing that. So how do you help people narrow their focus?
Kristi Mitchell:Yeah, that shiny object syndrome is real.
Kristi Mitchell:And the comparisonitis is also real. I so the way that I help business owners is I use a very simple framework. It's the marketing funnel framework. Most people have seen it in some form or another or have heard the term marketing funnel at some point. But what it is right it's that inverted triangle, so the top is the widest part and that's the attract phase. So there's four phases to the marketing funnel. So the top is attract, that's how are you getting out in front of new people, helping them learn about you and your business? That's building the no factor, right.
Kristi Mitchell:So a lot of times in marketing we talk about building the no like and trust factors. That's kind of the marketing journey that we're looking to achieve in our efforts. And so the top is attract. That's people knowing about you right now. They know about you, but that's not enough. You want them to like you and you want them to trust you.
Kristi Mitchell:And so the next step of that marketing funnel is convert, and that's getting someone to fill out a form for you, really, so that now you have their name and email address so that you can stay in touch with them better over time through things like email, marketing, social media. So that gets us to the third section of the funnel, which is usually the longest right, and I work with service-based business owners, so especially in the service-based space there's a lot of trust that needs to be built, and so that nurture section is really important because you can't expect that the first time someone hears about you, at that attract phase, they're like ready to sign on the line and become a client. You need those systems and processes in place to get them to fill out that form so that you can nurture them over time to build that trust. And then the bottom of the funnel is convert, and that's getting someone to become a client when the timing is right that makes so much sense.
Speaker 1:So in that, I imagine it's in the like, attract, I guess. Like, where are you helping them narrow, like you know? Is it Instagram? Is it a podcast? Is it a newsletter? Is it a?
Kristi Mitchell:yes. So that's that's where I always tell people like I have set frameworks and processes that I take my clients through. That's just the way my brain operates and they're tried and true. I know they work. But the outcome of that process looks different for everybody, and I think that's what's really fun and exciting is helping business owners get that clarity and focus on what does your marketing plan look like? Because it's not what everyone else is doing.
Kristi Mitchell:And so I have a marketing strategy power hour session that I do with clients, where we sit down for an hour and we go through this framework for your business. So it's talking about so, what are the current things that you're doing? And I'm organizing those in the framework that I use and then we're talking about well, what's working well for you, what's not? Do you like doing this, do you not like it? Have you tried this? Maybe you could replace this with that and so it's really a collaborative approach to go through each of those four sections of the funnel to say what's working for you, what's not, what could we be doing, what can you stop doing.
Kristi Mitchell:That's honestly a big piece of it is like I talked to so many. Most of my clients are in the B2B space and like they come to me just as an example. They come to me. They're like, yep, I'm on Facebook, instagram and LinkedIn and I'm like how's that going for you? They're like, yeah, I'm really not getting any traction on Facebook and Instagram. I'm I, you know, I've been wanting to do more with LinkedIn. I don't really know what to do, and so I give them permission, like just stop stop doing Facebook and Instagram. You don't need to be on all of the platforms A lot of times. Taking things off of your plate is what frees up that mental energy and can help get you more excited about investing a little bit more time-wise, energy-wise, maybe budget-wise, depending on how you're approaching it into fewer things to get a bigger return on your investment.
Speaker 1:That makes so much sense. I know I've had to do that in my business. It sounds like you also do a blend of like what matches with somebody's rhythm and lifestyle and energy and all of that blend, the blend of that and strategy. Yes.
Kristi Mitchell:Yeah, and that's the thing. Like I always tell my clients, like I'm going to tell you what I think you should do, but I'm not going to force you to do something. Like I'm not going to say you have to post seven days a week on LinkedIn if that's not realistic for you. So through that process again, it's a collaborative process. It's saying like, what feels doable and realistic to you, what are you doing now? What have you been able to keep up with? Because I think setting unrealistic goals it just sets business owners up to continue to feel bad about marketing, which is a lot of what I find. You know, they're like they set these huge goals and they're like yep, I only posted one time instead of seven Like, or I just didn't post at all because it felt too overwhelming. You're not setting yourself up for success if you're setting that goalpost way too far out.
Speaker 1:That makes so much sense. So that kind of leads right into. We talk a lot about thought management and our mind and the role our mind plays in our business and our everyday lives. So are you, how are you like? What are the old mindsets or outdated ways of thinking that people have to depart from in order to uncomplicate their marketing?
Kristi Mitchell:Yes, oh my God, I love this question. I think a big challenge and I kind of alluded to it earlier is that business owners tend to have a negative thought around marketing. It can be really challenging to change that mindset and to look at marketing as an opportunity, to look at marketing as a way to be authentic in the content you're creating and build relationships with people. That's lot of like content that I put out on LinkedIn is about like you should have fun with your marketing. It should be an authentic expression of who you are as a business owner and who are those clients you love working with.
Kristi Mitchell:And helping business owners see that marketing doesn't have to be this chore, this huge burden, this thing that always gets pushed to the back burner because we don't really want to do it, we never feel like we're doing it, enough of it, or we never know if we're focused on the right things. Really helping them see that they can create a strategic marketing plan that's doable, realistic, aligned, that's going to help them get the results that they're looking for. To help them get the results that they're looking for helps to reshape that mindset around it and show them like this can be fun, this can be enjoyable and you can get really great results from it, which then just helps improve your relationship with it that much more.
Speaker 1:I love that so much. I was just. I had a conversation a couple weeks ago. A friend kind of business friend of mine was doing some research to kind of identify how to approach a new idea or project she had, and it was focused around networking, like what's your relationship to networking, and anyway. So as I was telling like she asked me questions for her research, anyways, as I was telling like she asked me questions for her research, and as I was talking about it, like I had this negative sort of ideas around networking and that you know this idea that I don't do it enough, and all of that. But as we got talking like and I'm telling her what I am doing, I'm realizing that I'm actually doing way more networking than my brain wants me to believe. But it doesn't look like, you know. I think it ought to look.
Speaker 1:Yeah, I just wonder if you bump up against that a lot.
Kristi Mitchell:Yes, yes, those shoulds right. We like I've heard, like I laugh when I hear the phrase like we should all over ourselves, like it's so true. It's that like feeling like I'm not doing enough or and I love, I love when business owners can have that realization that you had is like oh, wait a minute, I had this mindset that networking was this and I don't do it, and I should be doing it and I'm not. And it just creates that resistance and that, those negative feelings. And that totally happens in so many areas of marketing, especially, you know, things like social media, like I should be more active on it or I should be on all of the platforms. You know that everyone else is on and that just sets you up for that constant tension. I think of feeling like you're never doing enough or you're not doing the right things. Yeah, I see that a lot, unfortunately.
Speaker 1:Are there any challenges that you've had in your own business that you could share or like stories of clients where it's like they were struggling and then you know kind of had that breakthrough where now they're doing something different and it feels different and like everything's better right?
Kristi Mitchell:Yeah, like it's amazing how sometimes it's a really little shift. Yes, I just had a conversation yesterday. I checked in with a client that I worked with earlier this year to do a power hour session. She and I met on LinkedIn and just started this really awesome relationship and just kind of networked with each other and you know comment on each other's stuff. We got on, you know, a few Zoom calls. She asked me to be a part of this virtual event that she did and you know we did a power hour session for her and her business. And so funny timing of this conversation that we're having because I just checked in with her yesterday. We had an awesome Zoom call and she was joking with me how she's like you know, I just I met someone earlier this year and she helped me with her with my marketing and, like I, at first I was like wait, did you hire somebody else?
Speaker 1:And then I was like, oh wait, no, she's talking about me in the power hour.
Kristi Mitchell:But what she told me yesterday was like you know, I just thought, for I don't know. I don't know if she put a time to it. Let's just say, like the first couple years of business, I kept hearing like, oh well, you need to have an email list and you need to have a CRM, and you need to do this and you need to do that, and she kind of just tuned it all out. She's like I just I need to start, simple, and like I I'm not there yet. And through the power hour session that we did, she realized now is the time. These are the things I do need to be doing.
Kristi Mitchell:Like I put them off for a while and now I'm at a point where I'm in my business, where I'm ready to take it to that next level, and I know that I need to be more strategic, I need to be more intentional and proactive, and that power hour session really gave her that clarity of okay, this is what it means.
Kristi Mitchell:I need to make some updates to my website, I need to get a really solid lead magnet that I feature all over the place so that people can get on my email list, and then I need to be diligent about sending those emails out to them so that I can nurture that relationship and have that you know, that personal touch that she has, that she feels so strongly about.
Kristi Mitchell:She, you know, does a lot of one-on-one calls to to really build those relationships with people. And just seeing her talk so positively and with so much excitement for the way she's approaching her marketing now and she's like you know it's taken me a while. You know we had that power hour months ago, but she's chipping away, like that's what we kept saying is like she's chipping away at that list because now she knows what she really needs to do. So it was just, it was so awesome to like, especially since we were on zoom so I could see her face and like, hear it in her voice and like it just it made me feel so good that, like, literally just one hour of time was so transformative to her and the way she approaches her marketing and I know it's going to have huge benefits to her business.
Speaker 1:Yeah, and for the listener it's like just a reminder that this all doesn't happen overnight, that sometimes you have a conversation and it does take months before that actually like grabs hold in your business, and I mean, and sometimes years, yes.
Kristi Mitchell:Yeah, and it was funny because I even shared with her on the call. So I'll be, I'll be totally transparent and open with all of our listeners. I did not. I'm a marketer, right? I am here to tell you that I did not start an email list or start doing email marketing until after, like I think, probably two full years of business, because I was just relying on networking.
Kristi Mitchell:I'm like I'm going to network my butt off, I'm going to meet as many people as I can, I'm going to get clients, and it worked and it usually does if you're good at networking. But it gets to a point where it doesn't feel sustainable. And that's the point where I really love coming in and helping business owners, because it's like, okay, I don't want to have to keep hustling and filling my meeting with calendars. And that was something that this past client said to me yesterday. She's like I love talking to people but I can't do it all day, every day. It's exhausting. And so to be able to help business owners get, like I said, that clear, simple plan of what's going to help them attract and convert clients naturally through their marketing activities, rather than all of these meetings and hustle and all of this stuff. It's just it's immensely rewarding and I'm so happy to see those business owners like reap the rewards and be like, wow, this just feels so much better.
Speaker 1:That's the best, because you know it r all all kinds of other places in their life. When you're freed up in your business, like I know for myself if things are flowing in my business like, then I'm, I'm better everywhere else too, yeah, and vice versa, right.
Kristi Mitchell:Yes, yeah, that was something else that we talked about too is like going back to my example, right, like so I didn't even do email marketing for the first two years of business, but then I got to this point where I was like, oh, I really need like a lead magnet, I need a way for people to get on my list. And then, well, if I have a lead magnet, I need like a welcome sequence of emails so people can get to know me. And once you create that which is what I was talking to my client about yesterday once you create that lead magnet and you have those emails set up and ready to go, it really does feel like this huge weight off your shoulders, because you're like oh, now I know like people have a way to come into my world and to learn more about me and it doesn't take so much of my constant effort because it's up and it's running. And I think that that's to your point, just about like it's a process. It's not going to happen overnight. You have to just keep chipping away and taking those small bites and eventually you're like oh, wow, okay, now I have a strategic marketing plan in place and you start getting people reaching out in the DMs to work with you, or sending you an email response to an email blast that you sent out, or filling out the form on your website because they want to work with you, because they've seen all the stuff that you're putting out. It does happen.
Speaker 1:I'm so awesome. So if there was a like, if there was something, if somebody listening wants to get started or like, reimagine their marketing and uncomplicate what they're doing. Like, is there a strategy or a few steps you could get them started with?
Kristi Mitchell:Yes, so I I totally preach the marketing funnel framework that I that I explained earlier and I I know you're going to ask me this at the end, but I'll plug. I do have a free masterclass recording on my website. So if you go to christymitchellcom, I have a resources tab. There's tons of freebies in there and one of them is a masterclass on demand. So I used to teach it on an ongoing basis and it kind of burned me out. So I'm like, oh, here's the recording.
Kristi Mitchell:But, it's a 20 minute like I take you through that framework in more detail with specific examples, and I think that's a really great place for people to start just to like wrap their mind around. Okay, how can I look at this differently? If I'm, you know, kind of categorizing all these activities I'm doing into these buckets, where is my gap? Where maybe I, maybe I could do less here so that I could do more here? Just kind of start thinking through it, like you said, with a different lens.
Speaker 1:That's awesome. So make sure you check out her freebies and we'll make sure we put all those links in the show notes. And do you want to talk about your podcast for a minute?
Kristi Mitchell:I do, yes. So podcasting is one of those things where it's kind of been in the back of my mind like maybe I'll have a podcast someday, but like I don't know, I'm not ready yet. And then, through a series of conversations that happened in a short amount of time earlier this year, I just kind of had this light bulb moment and I was like, oh my gosh, so many business owners have so many stories to tell about marketing that did not go well and I always I I like hate to hear it. It like breaks my heart a little bit, especially like we were talking earlier, because it can really take a toll on your mindset and how you look at marketing. And so I've had so many of these conversations over the years and I just came to this realization. I'm like I want to talk about this in a way that other business owners can learn from Excuse me, Bless you. I want to talk about this in a way that other business owners can learn from and apply to their own business and think about their own marketing a little bit differently.
Kristi Mitchell:And so earlier this year I started a live series where I bring on business owners and we talk about the marketing missteps, mishaps, just past experiences that didn't go the way that they thought or hoped or planned, and what did they learn from that experience? And so now it's evolved, so I live stream to LinkedIn and to YouTube and then it gets repurposed into a podcast as well, so it's called Unfudge your Marketing to a podcast as well. So it's called Unfudge your Marketing, and it is like one of my favorite things to do is to just talk with business owners and it's so awesome that people are willing to share those stories. Right, Because you could be that's vulnerable to admit that you made a mistake or invested in something you shouldn't have or didn't ask the right questions, or whatever the story is. But I'm so, so thankful to the business owners who are willing to come on and share those stories so that others can learn from it.
Speaker 1:That's so awesome. I love that. How long have you had your?
Kristi Mitchell:podcast. So the podcast honestly just launched in the last few weeks, a month or so. Yeah, the podcast version is newer. I still I started the lives at the end of May with the intention of knowing that I wanted to like bank up some episodes to get that queue ready for the podcast. So, yeah, it's still. I'm still in that process of like it getting pushed out to all of the platforms, which I had no idea was this. You know, just a wait and see game of like when the other platforms will pick it up, but I'm on Apple, so that felt like a huge win.
Speaker 1:That's awesome. Well, congratulations. The podcasting this is my fourth year and, similar to you, like it, has been one of the things that has happened with the most ease in my business. I don't know why, but it's fun, it feels easy, it doesn't ever feel hard, and I mean every once in a while I get a little too close to like meeting recordings, but I don't know, it's been awesome, I love it, so that's so exciting.
Kristi Mitchell:So anything else you want to share that we haven't touched on? I don't think so. We covered a lot of ground in a short amount of time. We did. You're very efficient. Yeah, I guess I would just hammer home on some of the points that we already said in that, like, the strategy can just be so immensely helpful, because so often I see business owners think that like one specific marketing tactic is going to solve all their problems, and that's really not the case. I've never seen that work and so, allowing yourself to come out of the weeds and say, ok, how do I get a strategic plan in place so that I can be really clear on what I'm doing and enjoy this more. It is possible to enjoy your marketing, I promise, and, like you said, it's not an overnight thing. You have to be patient with yourself and you have to execute consistently, and the best way to do that is to know what exactly you need to be doing and what you can stop worrying about.
Speaker 1:I love that. How much, how, how often should we be revisiting our strategy?
Kristi Mitchell:Great question. I get asked that a lot actually. So I tell business owners you at least need to wait a few months. I say if you're going to commit to a tactic, give it a quarter, right, give it three months and see what happens. Ideally, cause I'm a big data months and see what happens. Ideally, because I'm a big data person and that's a lot of what I do with clients is digging into the data to see what is that telling us like? What's performing well, what's not, where are the areas of opportunity? Six months is a good timeline to actually see results from things.
Kristi Mitchell:I think so anywhere in there, depending on your comfort level, you can't start a tactic and only give it a few weeks and expect to see a difference. So if you can muscle through it and give it you know a good shot and say I'm going to do this for a quarter, then I think that that's. That's a good minimum amount. But with that being said, I will also admit that one of my goals at the start of this year was to explore Alignable as a potential platform and I could not do it for a quarter Like I totally jumped ship. I tried really hard, I kept forcing myself and I'm like this is, I'm resisting this and like I need to be done. It's not going to be a thing for me. So I give that advice, with also the caveat that if you're like really dreading it and it's like a huge chore for you, it's it's OK to abandon ship and and reroute yourself.
Speaker 1:Is that that app or tool or whatever that I get emails from all the time? Like people, I can refer people to you. I just delete, delete, delete, delete delete.
Kristi Mitchell:Yes, I tried so hard because really, delete, delete, delete. Yes, I tried so hard because really, uh, at the start of this year, I was really only active on LinkedIn and I thought you know what, maybe it's time I add another platform, maybe I'll do alignable. And it was just I didn't like it. I didn't like the user interface. I didn't like that. It ended up sending out all those messages, like the messages that you get from people. Some of that happens without people even realizing it Like, if you click on the wrong thing, it like automatically spams your connection. All your people. Yeah, once I found that out, I was like I am, I'm done with this. I don't want to do it, I'm done. Yes, and now I'm much more active on YouTube. So that's my, that's the new thing I'm, I'm getting into and trying to do more with, because I've had some like accidental success with it.
Speaker 1:So oh, that's good. I love that. I just also wanted to mention your community, because I actually met Christy, because somebody in her community invited me to a call where you opened up to outsiders, yeah, and we learned about cast magic, right? Is that what it is? Yes, yep, yes, I'm. I'm a subscriber now and I like I think of you all the time because that tool is so cool. Yeah, but why don't you share a little bit about your community and what you do in that community?
Kristi Mitchell:Yeah. So I run the marketing support group and it is for business owners who are DIYing their own marketing and just feeling like they need some more support, accountability, feedback, guidance, community. So they're not doing it alone. And there's two different levels of membership. So the basic level gets you bi-weekly virtual co-working. Because I hear time and time again that carving out the time for marketing is like the most challenging part of it. So we do bi-weekly co-working, which is really fun. Everyone hops on and says what they're going to work on and we all go away and do our work and then check in at the end.
Kristi Mitchell:People make a lot of progress on their stuff. There's a library of resources available. So I've taught on a number of different marketing topics and all of that is available in a resource library for members to consume at their own pace On a quarterly or bi-annually basis. I do a workshop where we go through the framework again. It's that like reset to your point, Like I thought about doing every quarter. I think I might switch it to twice a year. But it's that like, okay, let's go through the framework again, Like what am I doing for my marketing plan for the next, you know, three to six months and figure out what that looks like. So that's all included in there and there is a monthly ask me anything. So throughout the month you can submit questions and at the end of the month I will record a video where I answer those questions, just on different marketing topics.
Speaker 1:Amazing. Yeah, I love that. So creative and fun, and I feel like you touch on so many different needs that I can certainly relate to.
Kristi Mitchell:Yes, and then I will throw in little bonus events, like the one on Cast Magic, because I just I have loved using the tool and it's been totally transformative for the way that I approach my own marketing. So I'm like I need to share this. People need to know. So I will do kind of one-off events here or there that are usually exclusive to my community. Sometimes I let people invite guests of theirs as well, so it's really fun.
Kristi Mitchell:It's again, it's just really rewarding to see business owners get like a new spark of excitement with their marketing and to feel good about the progress that they've made. So, yeah, the monthly marketing support group, the essential membership, everything I just described. It's only $50 a month or 500 for the year because I wanted to make it really accessible and affordable to people. And then the higher tiered access, the premium level, that's for people who have worked with me one on one, so it's a lot more of that. Ongoing feedback, accountability it's like, okay, what are you committing to, what are you getting done? And we do office hours every other week, so we're coming to that, you know, answering questions and thinking, talking strategically about, about their marketing efforts. So that's that's a great option as well. For people who have worked with me one-on-one and they just want to. Accountability is a big thing. I hear from business owners that they need, and so it's been really again. It's just really rewarding to see the progress that everyone makes in that group.
Speaker 1:For sure. Accountability is so key. Well, you just like model what you preach, like your energy is contagious. I can feel your spark for what you do, and listeners like check out what she's doing and all the good things. Um, we'll make sure to link everything up and, christy, thank you so much. This was really fun, and that's the other thing. Like, I can tell that you have fun and I just, yes, I love when people are walking their talk, and so thank you for doing that and thank you so much for spending time with us today.
Kristi Mitchell:Thanks so much, Carla. This has been an awesome discussion. I appreciate you having me on the show.
Speaker 1:Thank you for tuning in to this episode of differently. It's been an honor to share this conversation with you. You know, one of the keys to living fully is to take action when you're inspired to do so. I hope you found that spark of inspiration today and would you help us spread the word. Did someone you know come to mind while you were listening? If this episode could impact someone you know, please share it and pass it along. New episodes drop weekly, so tap that subscribe button and join us next time as we continue to challenge the status quo and get equipped to live life differently.